How Ishwaryam Goodness reached every customer and grew sales with WappCloud
A lean e-commerce skincare team of 5 used WhatsApp broadcasts and Shopify integration to boost sales conversions by up to 50%.
About Ishwaryam Goodness
Ishwaryam Goodness — “Where nature meets your skin”
Ishwaryam Goodness is a natural skincare e-commerce brand founded by two women entrepreneurs, Yamini and Madhu — students turned founders — on a mission to make clean, effective skincare accessible to everyone.
Their range spans face care (handmade soaps, serums, moisturisers) and body care (scrubs, body moisturisers) — all proudly free of harmful chemicals. Ishwaryam Goodness is also notable for being one of the first Indian skincare brands to use illustration-based labels that celebrate every skin tone.
Why Ishwaryam Goodness Chose WappCloud
Ishwaryam Goodness chose WappCloud primarily for its affordable pricing — a critical factor for a lean, bootstrapped team of five. The seamless Shopify integration meant zero disruption to their existing tech stack. WappCloud's official WhatsApp API access unlocked broadcast capabilities they'd never had before.
The Challenges
Slow response times
Customer queries piled up with no automated replies, costing potential sales.
Manual follow-ups
Abandoned carts and re-engagement required hours of repetitive human effort.
No WhatsApp API access
Couldn't run compliant bulk broadcasts or integrate with Shopify workflow.
Low engagement rates
SMS and email channels were underperforming with low open rates.
“WappCloud has been a great app with great team support. The broadcast and API integration features have made a real difference for a small team like ours.”