How DMI Foundations Scaled Outreach & Engagement with WappCloud
A 2,000-member education network used WhatsApp Bulk Broadcast to reach 30,000+ people, double lead conversions, and save 20+ hours weekly.
About DMI Foundations
DMI Foundations — "Loving God in serving the poor to be fully human and fully alive."
DMI Foundations (Daughters of Mary Immaculate Foundation Trust) is a pioneering Catholic educational and social welfare organisation founded by Rev. Fr. Dr. J.E. Arulraj, a missionary Priest of the Oblates of Mary Immaculate (OMI). The story of DMI began in 1981 when Fr. Arulraj was sent to Pandravedu, a remote and challenging village in Tamil Nadu — a place considered hostile to the Gospel that no missionary was willing to serve.
Confronted with extreme poverty, illiteracy, caste-based discrimination, child abuse, and the exploitation of marginalised communities, Fr. Arulraj realised that his mission was not only to preach the Gospel but to drive social reformation — bringing light to education, health, and social welfare. This vision gave birth to the Society of Daughters of Mary Immaculate and Collaborators (DMI).
Today, DMI Foundations operates a vast network across India and globally, encompassing universities, engineering colleges, arts & science colleges, schools (CBSE and matriculation), nursing institutions, and social development centres. The organisation serves over 30,000 beneficiaries, students, and community members, with a dedicated team of 2,000 members spanning religious sisters, priests, educators, and administrators.
Why DMI Foundations Chose WappCloud
The decision was driven by one compelling need: WhatsApp API access — the ability to reach thousands of students, parents, and community members on the platform they already use every day.
WhatsApp is deeply embedded in everyday Indian life. By leveraging WappCloud's WhatsApp API-powered platform, DMI Foundations could communicate personally and at scale — without complex integrations or heavy technical overhead. The platform offered a direct, familiar channel that neither email nor traditional outreach could match.
How DMI Foundations Uses WappCloud
01 Bulk Broadcast Targeted mass communication to 30,000+ prospects, students, and community members. Admission announcements, programme updates, event invitations, and outreach campaigns are sent directly via WhatsApp — delivering higher open rates, better engagement, and a measurable improvement in enrolment and community outreach.
02 No Paper Form Integration WappCloud integrates seamlessly with No Paper Form, allowing DMI Foundations to automate data collection and follow-up workflows — reducing manual paperwork and accelerating responses to enquiries.
The Results
Within 6–12 months of adopting WappCloud, DMI Foundations began seeing measurable, organisation-wide impact:
- ~40–60% improvement in customer engagement and retention through targeted WhatsApp broadcasts
- ~40–60% cost savings compared to traditional communication and outreach channels
- ~50–100% more leads converted — campaigns effectively doubled sales and enrolment growth
- 20+ hrs saved weekly — staff spend less time on manual outreach and communication tasks
- 10 / 10 WappCloud satisfaction rating — with a strong recommendation to other education organisations
For DMI Foundations, the impact went beyond numbers. WappCloud became the backbone of their communication strategy — enabling a mission-driven organisation to reach the communities it serves faster, more personally, and at a scale that traditional channels simply couldn't support.
The Challenges
Manual Follow-Ups with No System
Before WappCloud, the team relied entirely on manual follow-ups. With a large staff across multiple institutions, coordinating timely outreach was labor-intensive and error-prone, leading to missed opportunities.
Reaching Prospects at Scale
Communicating with 30,000+ beneficiaries and prospective students across India and globally was a constant challenge. Traditional channels were slow, costly, and ineffective at reaching the masses quickly.
Low Conversion & Poor Engagement
Without a real-time, personalized communication tool, engagement rates were low. Prospective students and partners were not being nurtured effectively, resulting in poor lead conversion.
“Yes, it is a very important tool which will facilitate any user on the faster communication with continuous customer engagement.”