How B.N. Rathi Securities Extended WhatsApp Broadcast Reach by 60% Across Its Agency Network
B.N. Rathi Securities serves 30,000+ customers with a 100-member team across Namakkal, and needed a fast, reliable way to reach clients and partner agencies on WhatsApp. See how they used WappCloud's WhatsApp Business API to lift engagement by up to 60%, cut communication costs by up to 60%, and grow lead conversion by up to 25% — all within their first three months.
About B.N. Rathi Securities
B.N. Rathi Securities — Transparent, Research-Led Broking Since 2013
B.N. Rathi Securities Ltd is a publicly listed stock-broking firm offering end-to-end financial market services, including equity and derivatives trading, portfolio advisory, demat and depository services, mutual funds distribution, commodities and currency trading, IPOs, and research-led market insights.
The Namakkal branch has served local investors and traders since 2013 as the Authorised Person of Avatar Financial Services, under the leadership of Mr. Balakumar R. With a 100-member team supporting more than 30,000 investors and a network of partner agencies, the branch plays a central role in bringing transparent, well-guided broking services to the region.
Serving a large and growing investor base through a sizeable staff meant B.N. Rathi Securities needed a communication channel that could reach thousands of clients and agencies at once — reliably, quickly, and without adding operational overhead.
Why B.N. Rathi Securities Chose WappCloud
The decision came down to one clear need: official WhatsApp Business API access. Informal, unofficial channels couldn't scale to reach 30,000+ investors and a wide partner agency network consistently. WappCloud gave the Namakkal branch a compliant, scalable broadcast channel — with no additional CRM or software needed. The team could get started immediately, without a lengthy onboarding process.
How B.N. Rathi Securities Uses WappCloud
B.N. Rathi Securities runs a simple, focused 4-step broadcast workflow — built for a large team that needs one consistent message to reach far.
01 Bulk Broadcast Market updates, investment offers, and account information are sent via WhatsApp Bulk Broadcast directly to segmented investor and agency contact lists — replacing scattered, informal outreach with one fast, official send. A single broadcast now reaches both the direct investor base and the partner agency network together, extending the branch's communication reach roughly 60% further than before.
The Results
In under three months on WappCloud, B.N. Rathi Securities has seen strong early movement across engagement, cost, and conversion:
- ~40–60% improvement in customer engagement and retention through consistent, official WhatsApp broadcast outreach
- ~Up to 60% cost savings on communication compared to previous informal channels
- ~10–25% more leads converted to sales via timely, targeted broadcasts to investors and agencies
- 60% further reach across the partner agency network — one broadcast now travels well beyond the direct investor base
- < 5 hrs saved every week, even in the first few months — time redirected toward client servicing and investor relationships
What impressed the team most was how far a single broadcast could travel. Messages now reach roughly 60% further into the partner agency network than before, strengthening how updates and offers move across the wider Namakkal branch ecosystem — turning a 100-member team's outreach into something far larger.
The Challenges
Reaching Investors & Agencies at Scale
Reaching 30,000+ investors and a wider network of partner agencies through informal, unofficial channels made it difficult for the team to communicate market updates, offers, and account information at scale — reliably and without adding operational overhead.
“Good customer support from the WappCloud team. The software is also very good.”